How to Add Video to Your WooCommerce Shop as a feature video

Motif Creatives
5 min readNov 17, 2021

--

We know it’s hard to create high-quality visuals for your store website. Equipment is expensive, and it will pay more for professionals to know how to use it. That’s why many e-commerce companies take photos and pictures to do the job.

Video marketing data shows that video can only be an investment. Of course, you have to delve into those pockets first, but the results are better than you’ve ever dreamed of.

What can product featured videos do for your store?

woocommerce product video plugin

Sometimes the market is all about trends. They like Marketer’s Flash Object Syndrome and have no compulsion because it’s more trendy than useful.

Marketers continue to use product videos. But, unfortunately, product videos are not like that. We hear about them yearly because they offer significant benefits to online stores, but marketers continue to use them. Don’t you believe me? Here are some ways product videos can improve your store.

In-Detail View of the Product

woocommerc product video plugin

One of the main obstacles to online shopping is the inability of consumers to touch the product. If customers can’t accept, intimidate, or experiment, they should resolve a bit of suspicion when shopping online. As an e-commerce company, the more purchases you make, the more you can reduce this confusion.

Product videos allow you to more accurately and fully substantiate customer expectations. They can never touch your products, but they can see how someone else is doing it. They see the product in work, action, and many different ways, giving buyers a better understanding of the product than the pictures.

Build Trust in Your Store

In addition to allowing customers to learn more about a particular product, product videos can help build trust throughout your brand. First, high-quality professional videos to let customers know your brand is legal and well-established.

Product videos also tell customers that the goal of your business is to provide the best possible information to your customers. You’ve taken steps to help them first identify and understand what they’re buying. Share videos that say you want buyers to benefit from most of your products. Artificial content shows that you listen, rate, and act on your sales ideas.

Hold Customer Attention

In recent years, videos (especially product videos) have become more popular on social media. From sweet videos to Instagram news ads, videos have opened doors and boosted social media store ads.

In the case of the photo-centric culture of social media, the time spent by clients is limited.

With traditional social media that focuses on literature and images, you are limited in how long you can impress customers. Transforming videos allow you to connect with customers and make the most of their time and attention — increasing the challenge while anchoring ‘in social media to your friends and family rather than social media.

Improve Conversion Rates

Most importantly, a proven video experience will increase your sales conversions. According to experts, 92.6 percent of online shoppers rate attractive images as one of the most influential factors in deciding whether to shop online, and 73 percent said they are more likely to buy a product after watching the videos they describe how it works.

Adding a video to just one page of the product gives you 37 percent more conversions than pages without it. And understand: 44 percent of consumers say they buy some products from stores that have product videos.

Prioritized by Google

Google tries to show videos for most searches. So if you’ve uploaded a YouTube video to your website and it has an SEO-related name, description, keywords, website links, etc., there’s a very good chance you’ll get a Google Videos section.

I’m not talking about a specific part of the video. It will probably show up there, but I’ve pointed to the general All tab so far. Google recommends the video even if the user has never visited the video segment. Videos get 41% more traffic from survey results.

How to Add Video to Your WooCommerce Shop as a feature video

Adding videos to your WooCommerce store allows you to display beautiful, eye-catchy product videos on your store page and product pages. You can publish or download from YouTube, Dailymotion, and Vimeo. You can add and tag unlimited videos, display and sort images, feature them in the gallery, and use them in customized thumbnails.

The featured video plugin is an amazing way to present your products and explain how they work. With the WooCommerce Product Video plugin, you can add a featured video to any WooCommerce product. Also, the plugin does not interfere or change anything in WooCommerce. The display video for this WooCommerce product allows you to add a video as an image rather than an image to describe your product in a more engaging way.

The featured video plugin for a WooCommerce product is inserted from the Product Management page and can describe your product on a single page with a complete set of videos. Several plugins are available, including (depending on the video source) volume acceleration, operation, and visual effects.

Benefits

· This helps store owners to describe their products in more detail.

· Watching a product video allows consumers to make shopping decisions more easily.

· Videos on a product or store page can help you attract customers and increase sales.

· It’s a great tool for online store owners.

· Help promotes a product by displaying a video of the product on the store page.

Conclusion

The new rule of e-commerce is that if you want your visitors to buy a product, they need to feel connected. While images give a realistic representation of the product’s appearance and allow visitors to interact and get more out of it, product videos add to the fascinating consumer understanding of its use or purpose.

Images and videos are compiled to help the consumer make a purchasing decision. According to a study, online shoppers in the United States expect an average of six product images and three videos to purchase a particular product.

Video content can delight your customers by becoming the goldmine of the e-commerce world. These videos give visitors a better understanding of the product and reduce the likelihood of returns and transactions after the customer has purchased the product.

--

--

Motif Creatives
Motif Creatives

Written by Motif Creatives

Fully equipped with cutting edge technologies, MotifCreatives is dedicated to Web Application Design/Development and Graphic design.

No responses yet