Fastest Way to Add Video to Your WooCommerce Product
Adding a video to your WooCommerce product will increase your online sales and conversions. However, to present your product or service in a way that the image cannot do, you need the help of an installer.
When WooCommerce is first installed, it is impossible to embed videos in the product library on a single product page. However, because of the powerful influence of videos, you may have spent many hours figuring out ways to add them to your product pages.
The good news is that you don’t have to look for an answer constantly. This article will show you how to add a product video to your WooCommerce products in just a few steps. We do this with the WooCommerce product video plugin by Motif Creatives.
Why Add Video to WooCommerce Product Gallery?
We know it can be expensive to create high-quality videos for your product pages, but the facts don’t lie: 73% more visitors will make a purchase when the product comes with a video.
So if you make videos an essential part of your store, you’re sure to get rewards with increased sales and more conversions in the future. Here are three main reasons why you should add a video to your WooCommerce Store.
#1. Provide Necessary Information
We have to think from the perspective of our customers. Even if you read the detailed description of the product, there are still more or less doubts in your head. This is understandable because you can’t search for products before you buy online. In this case, the words are not convincing enough.
This is when you need a video that shows all the parts of the product that your customers are buying. Keep in mind that a 10-second video can contain more than 10,000 words of information.
#2. Boost SEO
Google prefers videos more than your 2,000-word articles. The reason is simple: Video content buyers love over 2000 word blog posts. Therefore, adding a video to your WooCommerce cart will help your store grow. So you can attract more customers and buy more.
#3. Engagement
People’s minds go down, and we watch videos instead of reading texts. This is why a short 2–4 minute video is so complex.
By the way, you know what?
The buyer can choose to purchase the product from your site in just 0.052 seconds. So the longer you keep customers, the better your chances of increasing sales.
According to Wyzowl, 83% of video marketers said videos helped increase their visitors’ average time on a page.
So why not use this?
The fastest way to add Video through WooCommerce Product Video
WooCommerce Product Video plugin helps you add YouTube videos, Vimeo videos, everyday shadows, and self-hosted videos. The featured video plugin for WooCommerce products allows you to preview your product to reach customers in seconds. Videos are an excellent source for more detailed views of your products and more exciting descriptions of all their activities than ever before.
The WooCommerce product video plugin will be installed from the Editor page. Your product can be described in-store and on a single page and set up in full videos. Several plugins are available, including (depending on the video source) audio playback, full plugins, and video instructions.
An added benefit is that you can stream your videos anywhere. Whether it’s YouTube, Vimeo, or WordPress personal hosting, you can use this plugin to embed your videos directly in your store.
This easy-to-use interface also allows you to manage your WooCommerce branding. You can customize the branding to your liking, including adding branding options and examples for easy viewing.
Different types of product videos
You can create two different types of videos on your product page. One of them may be a sales presentation to tell the user why he needs the product. There may also be a video tutorial that explains how the product works. Both videos affect your sales and conversions. You can run a test to determine which type gives the best results for your store and display one or both options.
There is an essential difference between the two types of video products in what they want to achieve. A marketing video intends to attract a customer. On the other hand, the user who opens the product information video is already interested in the product and wants to know more.
How to improve product videos?
When creating marketing and explainer videos on product pages, you need to focus on the following areas to be correct.
· Clarity and simplicity of the message
In the product video, you need to clearly and easily explain its purpose. The simplest way is a product video, which accurately describes how the product solves a specific problem facing the user. If you share how a product helps solve a problem they are facing, you will capture users’ attention.
Also, don’t forget to keep it short. No one needs a detailed video to present the product. So instead of entering a description of the information, the product video can overview the product and its appearance.
· Focus on functionality
If you create an explanatory video, you may be tempted to add different items to the list of additions. However, it is better not to do this but only to show the basics. Either way, you have a custom listing on the product page, so you don’t need to repeat the same information in the video.
· Include a call to action
An exciting call is to subscribe to any advertisement. At the end of the video, your viewer should be forced to perform, not sell your product. Sometimes it’s practical to get customers to click the “Add to Purchase” button. You can also ask customers to research the product. Finally, you can debug your changes by telling them about your regular purchases in your store.
Bottom line
In this guide, you learned why you should use video in your WooCommerce product gallery. You also know how to add videos to your product pages using the WooCommerce Product Video plugin.
Used properly, videos can affect the way you sell your products online. Adding them to your product page quickly and efficiently with the WooCommerce product video plugin simplifies the whole process.